Willmar, Minnesota
Population, housing costs, incomes, jobs, commuting and climate in Willmar, compared with Minnesota and the U.S. using Census records and their margins of error.
Willmar city · Incorporated city · Census GEOID 2770420 · Minnesota directory
- Population · July 1, 2025
- 22,001 PEP Vintage 2025
- Change · 2024 to 2025
- +0.3% +68 residents
- Household income
- $62,280 ACS 2020–2024 · ±$3,957
- Home value
- $198,400 ACS 2020–2024 · ±$9,589
- Monthly gross rent
- $910 ACS 2020–2024 · ±$64
- Median age
- 35.5 years ACS 2020–2024 · ±1.4
Willmar is an incorporated city in Kandiyohi County, Minnesota, part of the Willmar, MN micropolitan area. With 22,001 residents on July 1, 2025, it ranks 55th in Minnesota and 1,796th nationally among Census places. Its population grew by 68 (0.3%) in the year to July 2025; since April 2020 it has grown 4.6%. Median gross rent in the 2020–2024 survey is $910 a month, 28.9% below the Minnesota median. Median household income is $62,280, 30.1% below the Minnesota median.
Detailed demographics → Housing and cost-of-living context →
What stands out in Willmar?
Compared with other Minnesota places, Willmar is most distinctive for fewer long commutes, more local jobs relative to residents and more renters. Each statement below uses reliable estimates only, and survey differences from the state exceed their combined 90% margin of error.
- Commutes of 45 minutes or longer: 4.1%, 6.4 percentage points below the Minnesota rate (10.5%); lower than 98% of 385 Minnesota places with reliable estimates. Only 7 of 385 Minnesota places with reliable estimates are lower.
- Jobs located in the place per 100 residents: 91.8; higher than 91% of 473 Minnesota places with reliable estimates.
- Homeownership rate: 59.4%, 12.9 percentage points below the Minnesota rate (72.2%); lower than 90% of 793 Minnesota places with reliable estimates.
- Foreign-born residents: 17.7%, 9.0 percentage points above the Minnesota rate (8.7%); higher than 86% of 149 Minnesota places with reliable estimates.
- Population change since April 2020: +4.6%; higher than 85% of 759 Minnesota places with reliable estimates.
How Willmar compares with Minnesota and the U.S.
| Measure | Willmar | Minnesota | U.S. | Position in Minnesota |
|---|---|---|---|---|
| Population change since April 2020 PEP Vintage 2025 | +4.6% | — | — | higher than 85% of 759 Minnesota places |
| Residents per square mile of land PEP 2025 / Gazetteer 2025 | 1,545 | — | — | higher than 84% of 856 Minnesota places |
| Median household income B19013 | $62,280 ±$3,957 | $89,062 | $80,734 | lower than 65% of 762 Minnesota places |
| Median home value B25077 | $198,400 ±$9,589 | $329,300 | $332,700 | higher than 56% of 778 Minnesota places |
| Median real estate taxes paid B25103 | $2,031 ±$194 | $3,357 | $3,119 | higher than 54% of 767 Minnesota places |
| Median gross rent B25064 | $910 ±$64 | $1,280 | $1,413 | higher than 50% of 595 Minnesota places |
| Renters paying 30%+ of income on rent B25070 | 42.7% ±8.6 pp | 48.1% | 51.1% | lower than 73% of 326 Minnesota places |
| Homeownership rate B25003 | 59.4% ±3.7 pp | 72.2% | 65.2% | lower than 90% of 793 Minnesota places |
| Median age B01002 | 35.5 years ±1.4 | 38.8 years | 38.9 years | lower than 81% of 802 Minnesota places |
| Adults 25+ with a bachelor’s degree or higher B15003 | 25.3% ±3.3 pp | 39.4% | 35.7% | higher than 51% of 543 Minnesota places |
| Poverty rate B17001 | 13.1% ±2.8 pp | 9.3% | 12.5% | higher than 57% of 380 Minnesota places |
| People without health insurance B27010 | 8.4% ±1.9 pp | 4.7% | 8.4% | higher than 81% of 203 Minnesota places |
| Households with a broadband subscription B28002 | 88.2% ±2.6 pp | 91.6% | 91.0% | lower than 56% of 805 Minnesota places |
| Unemployment rate (civilian labor force) B23025 | 4.8% ±1.6 pp | 4.1% | 5.2% | higher than 57% of 112 Minnesota places |
| Foreign-born residents B05002 | 17.7% ±2.6 pp | 8.7% | 14.1% | higher than 86% of 149 Minnesota places |
| Jobs located in the place per 100 residents LODES 8.4 / PEP | 91.8 | — | — | higher than 91% of 473 Minnesota places |
| Change in local jobs since 2019 LODES 8.4 | +7.3% | — | — | higher than 70% of 415 Minnesota places |
| Workers who work from home B08301 | 8.2% ±2.7 pp | 17.6% | 15.1% | lower than 77% of 333 Minnesota places |
| Commutes of 45 minutes or longer B08303 | 4.1% ±1.9 pp | 10.5% | 16.5% | lower than 98% of 385 Minnesota places |
| Households without a vehicle B08201 | 8.1% ±2.3 pp | 6.7% | 8.4% | higher than 50% of 173 Minnesota places |
Positions compare Willmar with Minnesota places in this directory whose estimate has a coefficient of variation of 30% or less (survey measures) or a published PEP value. The marker runs from the lowest value (left) to the highest (right); it is a description, not a score or a recommendation.
How many people live in Willmar?
The latest official estimate is 22,001 residents on July 1, 2025. It ranks 1,796th by population nationally and 55th in Minnesota among this directory’s PEP places. Population changed by 68 residents between the 2024 and 2025 estimates. These are annual estimates, not census enumerations.
| Reference date | Population | Change from previous estimate |
|---|---|---|
| July 1, 2020 | 21,049 | Separate from April 2020 base |
| July 1, 2021 | 21,101 | +52 |
| July 1, 2022 | 21,378 | +277 |
| July 1, 2023 | 21,617 | +239 |
| July 1, 2024 | 21,933 | +316 |
| July 1, 2025 | 22,001 | +68 |
From the revised April 2020 base to July 2025, the change is +962 residents (4.6%). This is a within-vintage comparison. Boundary adjustments can affect both the estimates and their interpretation.
Download this population chart (SVG) · Official population release
Where are the boundaries?
- Entity and stable identifier
- Willmar city, Minnesota · Incorporated city · 2770420
- Counties or equivalents · 2025 boundaries
- Kandiyohi County
- Metropolitan or micropolitan context · July 2023 delineations
- Willmar, MN — Micropolitan Statistical Area County associations use Census PEP county place parts. Each county is matched by FIPS code to the official CBSA list; a city can span several counties or statistical areas. A missing association can reflect an area outside a CBSA or changed county codes between vintages. City figures on this page remain place-level statistics.
- Land area
- 14.2 square miles · 2025 Gazetteer
- Water area
- 1.4 square miles · 2025 Gazetteer
- Approximate population density
- 1,545 residents per square mile of land
- Internal point
- 45.121029°, -95.058734° · Census geographic reference point
Density divides the July 2025 estimate by 2025 Gazetteer land area, so it is approximate. The internal point is a locator, not an address. Census place profile reference .
Income and poverty
| Measure / survey universe | City estimate ± MOE | State estimate ± MOE | U.S. estimate ± MOE |
|---|---|---|---|
| Median household income Households · USD/year | $62,280 ±$3,957 | $89,062 ±$409 | $80,734 ±$166 |
| Per-capita income Total population · USD/year | $31,826 ±$2,247 | $48,237 ±$234 | $44,673 ±$122 |
| Category | Count ± MOE | Share ± MOE (pp) |
|---|---|---|
| Below the poverty level | 2,710 ±576 | 13.1% ±2.8 pp |
Household income combines the incomes of everyone in a household; per-capita income divides all income by every resident. The poverty rate is 13.1% (±2.8 percentage points) under the official Census definition.
Home values, rent and tenure
| Measure / survey universe | City estimate ± MOE | State estimate ± MOE | U.S. estimate ± MOE |
|---|---|---|---|
| Median owner-occupied home value Owner-occupied housing units · USD | $198,400 ±$9,589 | $329,300 ±$903 | $332,700 ±$236 |
| Median gross rent Renter-occupied units paying cash rent · USD/month | $910 ±$64 | $1,280 ±$7 | $1,413 ±$2 |
| Category | Count ± MOE | Share ± MOE (pp) |
|---|---|---|
| Owner occupied | 4,925 ±345 | 59.4% ±3.7 pp |
| Renter occupied | 3,372 ±352 | 40.6% ±4.0 pp |
Owner-occupied units make up 59.4% of occupied housing. Gross rent includes estimated tenant-paid utilities and home values are owners’ own estimates; both cover 2020–2024 leases and homes rather than current listings. The median home value is 3.2 times the median household income.
See housing units, occupancy, rent burden and homeowner costs .
Monthly rent by bedroom count
| Bedrooms | Monthly gross rent | 90% margin of error | Precision |
|---|---|---|---|
| No bedroom (studio) | $763 | ±$109 | Estimate with MOE |
| 1 bedroom | $684 | ±$63 | Estimate with MOE |
| 2 bedrooms | $895 | ±$55 | Estimate with MOE |
| 3 bedrooms | $1,365 | ±$112 | Estimate with MOE |
| 4 bedrooms | $1,410 | ±$124 | Estimate with MOE |
| 5 or more bedrooms | Unavailable | Unavailable | Unavailable |
Census table B25031 describes renter-occupied units paying cash rent within this exact place geography. Gross rent includes contract rent and estimated tenant-paid utilities. These survey medians include existing leases across 2020–2024; they are not current apartment listings. Missing categories stay unavailable, and open-ended medians remain ranges. Small bedroom categories can have large margins of error. Download source values and provenance .
Employment among residents
| Category | Count ± MOE | Share ± MOE (pp) |
|---|---|---|
| In the labor force | 10,506 ±525 | 63.8% ±2.9 pp |
| Not in the labor force | 5,962 ±421 | 36.2% ±2.4 pp |
| Category | Count ± MOE | Share ± MOE (pp) |
|---|---|---|
| Civilian employed | 9,998 ±520 | 95.2% ±1.4 pp |
| Civilian unemployed | 508 ±172 | 4.8% ±1.6 pp |
These estimates describe residents of Willmar wherever they work; jobs at workplaces inside the city appear under jobs located in Willmar. They are 2020–2024 averages, not a current monthly unemployment rate.
Which industries employ residents?
Education, health care and social assistance is the largest of the published broad industry groups among employed residents: 30.0% (2,995 people; ±4.4 percentage points). The estimate covers residents’ industries wherever they work, rather than employers located inside the place.
| Category | Count ± MOE | Share ± MOE (pp) |
|---|---|---|
| Agriculture, forestry, fishing, hunting and mining | 383 ±169 | 3.8% ±1.7 pp |
| Construction | 551 ±188 | 5.5% ±1.9 pp |
| Manufacturing | 1,148 ±258 | 11.5% ±2.5 pp |
| Wholesale trade | 93 ±65 · low precision | 0.9% ±0.6 pp · low precision |
| Retail trade | 1,258 ±250 | 12.6% ±2.4 pp |
| Transportation, warehousing and utilities | 484 ±147 | 4.8% ±1.5 pp |
| Information | 41 ±43 · low precision | 0.4% ±0.4 pp · low precision |
| Finance, insurance, real estate, rental and leasing | 390 ±137 | 3.9% ±1.4 pp |
| Professional, scientific, management, administrative and waste services | 738 ±184 | 7.4% ±1.8 pp |
| Education, health care and social assistance | 2,995 ±469 | 30.0% ±4.4 pp |
| Arts, entertainment, recreation, accommodation and food services | 1,039 ±282 | 10.4% ±2.8 pp |
| Other services, except public administration | 515 ±173 | 5.2% ±1.7 pp |
| Public administration | 363 ±147 | 3.6% ±1.5 pp |
Occupations among employed residents
| Category | Count ± MOE | Share ± MOE (pp) |
|---|---|---|
| Management, business, science and arts | 3,805 ±487 | 38.1% ±4.5 pp |
| Service occupations | 1,706 ±312 | 17.1% ±3.0 pp |
| Sales and office | 1,740 ±279 | 17.4% ±2.6 pp |
| Natural resources, construction and maintenance | 883 ±247 | 8.8% ±2.4 pp |
| Production, transportation and material moving | 1,864 ±316 | 18.6% ±3.0 pp |
| Category | Count ± MOE | Share ± MOE (pp) |
|---|---|---|
| Management occupations | 657 ±190 | 6.6% ±1.9 pp |
| Computer and mathematical occupations | 126 ±57 | 1.3% ±0.6 pp |
| Educational instruction and library occupations | 799 ±232 | 8.0% ±2.3 pp |
| Health practitioners and technical occupations | 957 ±278 | 9.6% ±2.7 pp |
| Sales and related occupations | 1,025 ±245 | 10.3% ±2.4 pp |
| Transportation occupations | 558 ±197 | 5.6% ±2.0 pp |
The detailed groups are subsets of the broad groups and should not be added to them.
How residents get to work
| Category | Count ± MOE | Share ± MOE (pp) |
|---|---|---|
| Drove alone | 7,589 ±568 | 78.8% ±4.3 pp |
| Carpooled | 906 ±217 | 9.4% ±2.2 pp |
| Public transportation | 87 ±57 · low precision | 0.9% ±0.6 pp · low precision |
| Taxi or ride-hailing | 15 ±24 · low precision | 0.2% ±0.2 pp · low precision |
| Motorcycle | 0 ±18 · low precision | 0.0% ±0.2 pp · low precision |
| Bicycle | 50 ±53 · low precision | 0.5% ±0.5 pp · low precision |
| Walked | 42 ±38 · low precision | 0.4% ±0.4 pp · low precision |
| Other means | 153 ±109 · low precision | 1.6% ±1.1 pp · low precision |
| Worked from home | 794 ±267 | 8.2% ±2.7 pp |
| Category | Count ± MOE | Share ± MOE (pp) |
|---|---|---|
| Under 15 minutes | 6,403 ±634 | 72.4% ±5.5 pp |
| 15–29 minutes | 1,664 ±355 | 18.8% ±3.8 pp |
| 30–44 minutes | 415 ±146 | 4.7% ±1.6 pp |
| 45–59 minutes | 185 ±142 · low precision | 2.1% ±1.6 pp · low precision |
| 60 minutes or longer | 175 ±89 · low precision | 2.0% ±1.0 pp · low precision |
| Category | Count ± MOE | Share ± MOE (pp) |
|---|---|---|
| No vehicle available | 669 ±191 | 8.1% ±2.3 pp |
Travel times cover workers who did not work from home. Vehicle availability is counted per household, not per driver.
Households and residents
Median age is 35.5 years (±1.4). The demographic profile covers age groups, race and Hispanic origin, household types, nativity, languages, education and moves, each compared with Minnesota and the U.S.
How many jobs are located in Willmar?
Employers in Willmar reported 19,848 jobs in 2023, +7.3% compared with 2019 (18,490 jobs). That is 91.8 jobs for every 100 residents in the July 2023 population estimate. These are jobs at workplaces inside the city limits, wherever the workers live, unlike resident employment figures.
| Industry | Jobs | Share of local jobs | Minnesota share |
|---|---|---|---|
| Manufacturing | 5,118 | 25.8% | 11.5% |
| Health care and social assistance | 4,876 | 24.6% | 18.5% |
| Retail trade | 2,022 | 10.2% | 9.5% |
| Educational services | 1,225 | 6.2% | 8.8% |
| Accommodation and food services | 1,055 | 5.3% | 7.3% |
| Public administration | 931 | 4.7% | 4.4% |
| Agriculture, forestry, fishing and hunting | 713 | 3.6% | 0.8% |
| Administrative, support and waste management services | 630 | 3.2% | 4.3% |
| Wholesale trade | 566 | 2.9% | 4.6% |
| Construction | 560 | 2.8% | 5.0% |
| Professional, scientific and technical services | 490 | 2.5% | 6.1% |
| Other services, except public administration | 421 | 2.1% | 3.3% |
| Information | 335 | 1.7% | 1.6% |
| Finance and insurance | 312 | 1.6% | 4.7% |
| Transportation and warehousing | 184 | 0.9% | 2.9% |
| Arts, entertainment and recreation | 165 | 0.8% | 1.8% |
| Management of companies and enterprises | 103 | 0.5% | 3.1% |
| Real estate and rental and leasing | 92 | 0.5% | 1.2% |
| Utilities | 50 | 0.3% | 0.4% |
| Group | Jobs | Share | Minnesota share |
|---|---|---|---|
| $1,250 a month or less | 3,725 | 18.8% | 18.1% |
| $1,251 to $3,333 a month | 5,066 | 25.5% | 20.4% |
| More than $3,333 a month | 11,057 | 55.7% | 61.5% |
| Age 29 or younger | 4,879 | 24.6% | 23.2% |
| Age 30 to 54 | 10,041 | 50.6% | 52.9% |
| Age 55 or older | 4,928 | 24.8% | 23.8% |
Manufacturing is the largest sector for jobs located in Willmar (25.8% of local jobs, compared with 11.5% statewide). Earnings bands describe what each job pays per month, not household income, and a worker can hold more than one job.
Source: Census LEHD Origin-Destination Employment Statistics (LODES) 8.4, workplace area characteristics, all jobs, second-quarter reference date. Census blocks are summed to 2024 place boundaries. Includes private, state and local government and federal civilian jobs; excludes self-employment, military and informal work. Counts include confidentiality noise and are less precise for small places.
Nearby station climate normals
No station in the retained NOAA release meets our complete standard-normal criteria within 25 km of this place’s Census internal point. We leave local climate values unavailable. Use NOAA’s station lookup to inspect other locations and their coverage.
Check a specific address before moving
City averages help compare places. A particular home’s school assignment, transit service and flood-map coverage need checks at the address.
- FEMA Flood Map Service Center — search the address, read the effective map and its date, and check any map changes. An unmapped location does not establish an absence of flood risk.
- NCES public school district directory — find district contact information, then use the district’s official address locator or enrollment office to confirm school assignment. A city name or district boundary alone does not assign a school.
- FCC National Broadband Map — check reported service at the exact location, then confirm availability and terms with the provider.
- Check the official transit operator’s route map and timetable for the address and your actual travel hours; the citywide commuting shares above do not measure service on a particular street.
Sources and data notes
Population: Census PEP Vintage 2025, published May 14, 2026. Survey measures: ACS 2020–2024 five-year estimates, published January 29, 2026, dollar figures in 2024 dollars. Geography: Census 2025 Gazetteer, with simplified 2024 state outlines for the locator. Statistical estimates and derived values use the same retained records in profiles, comparison, filters and downloads.
Climate uses NOAA 1991–2020 station normals (v1.0.1); jobs located in the city use LEHD LODES 8.4. Crime, school assignments and hazard scores are not inferred from these datasets, and missing values are never treated as zero. Inspect original sources, read calculation details, download this place’s source observations , or submit a correction.