White Cloud, Michigan
Population, housing costs, incomes, jobs, commuting and climate in White Cloud, compared with Michigan and the U.S. using Census records and their margins of error.
White Cloud city · Incorporated city · Census GEOID 2686680 · Michigan directory
- Population · July 1, 2025
- 1,548 PEP Vintage 2025
- Change · 2024 to 2025
- +2.4% +37 residents
- Household income
- $45,192 ACS 2020–2024 · ±$10,142
- Home value
- $165,900 ACS 2020–2024 · ±$24,690
- Monthly gross rent
- $831 ACS 2020–2024 · ±$108
- Median age
- 39.3 years ACS 2020–2024 · ±8.5
White Cloud is an incorporated city in Newaygo County, Michigan. With 1,548 residents on July 1, 2025, it ranks 292nd in Michigan and 8,625th nationally among Census places. Its population grew by 37 (2.4%) in the year to July 2025; since April 2020 it has grown 4.9%. Median gross rent in the 2020–2024 survey is $831 a month, 26.4% below the Michigan median. Median household income is $45,192, 38.0% below the Michigan median.
Detailed demographics → Housing and cost-of-living context →
What stands out in White Cloud?
Compared with other Michigan places, White Cloud is most distinctive for a larger share of cost-burdened renters, fewer households with broadband and faster population growth. Each statement below uses reliable estimates only, and survey differences from the state exceed their combined 90% margin of error.
- Renters paying 30%+ of income on rent: 75.7%, 25.3 percentage points above the Michigan rate (50.4%); higher than 98% of 318 Michigan places with reliable estimates. It ranks 5th of 318 in Michigan.
- Households with a broadband subscription: 71.2%, 19.4 percentage points below the Michigan rate (90.5%); lower than 98% of 525 Michigan places with reliable estimates. Only 7 of 525 Michigan places with reliable estimates are lower.
- Population change since April 2020: +4.9%; higher than 93% of 532 Michigan places with reliable estimates.
- Commutes of 45 minutes or longer: 29.1%, 16.2 percentage points above the Michigan rate (12.9%); higher than 91% of 305 Michigan places with reliable estimates.
- Change in local jobs since 2019: +3.6%; higher than 86% of 377 Michigan places with reliable estimates.
How White Cloud compares with Michigan and the U.S.
| Measure | White Cloud | Michigan | U.S. | Position in Michigan |
|---|---|---|---|---|
| Population change since April 2020 PEP Vintage 2025 | +4.9% | — | — | higher than 93% of 532 Michigan places |
| Residents per square mile of land PEP 2025 / Gazetteer 2025 | 801 | — | — | lower than 64% of 533 Michigan places |
| Median household income B19013 | $45,192 ±$10,142 | $72,875 | $80,734 | lower than 85% of 510 Michigan places |
| Median home value B25077 | $165,900 ±$24,690 | $231,600 | $332,700 | higher than 54% of 522 Michigan places |
| Median real estate taxes paid B25103 | $1,781 ±$399 | $2,904 | $3,119 | lower than 65% of 520 Michigan places |
| Median gross rent B25064 | $831 ±$108 | $1,129 | $1,413 | lower than 66% of 474 Michigan places |
| Renters paying 30%+ of income on rent B25070 | 75.7% ±23.1 pp | 50.4% | 51.1% | higher than 98% of 318 Michigan places |
| Homeownership rate B25003 | 65.6% ±8.2 pp | 73.2% | 65.2% | lower than 72% of 529 Michigan places |
| Median age B01002 | 39.3 years ±8.5 | 40.2 years | 38.9 years | lower than 55% of 530 Michigan places |
| Adults 25+ with a bachelor’s degree or higher B15003 | 14.4% ±4.1 pp | 32.4% | 35.7% | lower than 78% of 433 Michigan places |
| Poverty rate B17001 | 15.1% ±7.2 pp | 13.2% | 12.5% | lower than 50% of 331 Michigan places |
| People without health insurance B27010 | 7.5% ±4.9 pp · low precision | 4.9% | 8.4% | Not ranked: low precision |
| Households with a broadband subscription B28002 | 71.2% ±4.8 pp | 90.5% | 91.0% | lower than 98% of 525 Michigan places |
| Unemployment rate (civilian labor force) B23025 | 7.0% ±5.6 pp · low precision | 5.7% | 5.2% | Not ranked: low precision |
| Foreign-born residents B05002 | 1.6% ±1.8 pp · low precision | 7.2% | 14.1% | Not ranked: low precision |
| Jobs located in the place per 100 residents LODES 8.4 / PEP | 61.7 | — | — | higher than 73% of 415 Michigan places |
| Change in local jobs since 2019 LODES 8.4 | +3.6% | — | — | higher than 86% of 377 Michigan places |
| Workers who work from home B08301 | 10.0% ±5.4 pp · low precision | 13.5% | 15.1% | Not ranked: low precision |
| Commutes of 45 minutes or longer B08303 | 29.1% ±8.1 pp | 12.9% | 16.5% | higher than 91% of 305 Michigan places |
| Households without a vehicle B08201 | 19.1% ±9.8 pp · low precision | 7.0% | 8.4% | Not ranked: low precision |
Positions compare White Cloud with Michigan places in this directory whose estimate has a coefficient of variation of 30% or less (survey measures) or a published PEP value. The marker runs from the lowest value (left) to the highest (right); it is a description, not a score or a recommendation. 5 measures are shown in grey because the survey margin of error is too wide to rank reliably.
How many people live in White Cloud?
The latest official estimate is 1,548 residents on July 1, 2025. It ranks 8,625th by population nationally and 292nd in Michigan among this directory’s PEP places. Population changed by 37 residents between the 2024 and 2025 estimates. These are annual estimates, not census enumerations.
| Reference date | Population | Change from previous estimate |
|---|---|---|
| July 1, 2020 | 1,477 | Separate from April 2020 base |
| July 1, 2021 | 1,478 | +1 |
| July 1, 2022 | 1,477 | -1 |
| July 1, 2023 | 1,477 | +0 |
| July 1, 2024 | 1,511 | +34 |
| July 1, 2025 | 1,548 | +37 |
From the revised April 2020 base to July 2025, the change is +72 residents (4.9%). This is a within-vintage comparison. Boundary adjustments can affect both the estimates and their interpretation.
Download this population chart (SVG) · Official population release
Where are the boundaries?
- Entity and stable identifier
- White Cloud city, Michigan · Incorporated city · 2686680
- Counties or equivalents · 2025 boundaries
- Newaygo County
- Metropolitan or micropolitan context · July 2023 delineations
- No county-to-CBSA association is listed in the retained July 2023 delineations for these county codes. County associations use Census PEP county place parts. Each county is matched by FIPS code to the official CBSA list; a city can span several counties or statistical areas. A missing association can reflect an area outside a CBSA or changed county codes between vintages. City figures on this page remain place-level statistics.
- Land area
- 1.9 square miles · 2025 Gazetteer
- Water area
- 0.1 square miles · 2025 Gazetteer
- Approximate population density
- 801 residents per square mile of land
- Internal point
- 43.557519°, -85.7743° · Census geographic reference point
Density divides the July 2025 estimate by 2025 Gazetteer land area, so it is approximate. The internal point is a locator, not an address. Census place profile reference .
Income and poverty
| Measure / survey universe | City estimate ± MOE | State estimate ± MOE | U.S. estimate ± MOE |
|---|---|---|---|
| Median household income Households · USD/year | $45,192 ±$10,142 | $72,875 ±$293 | $80,734 ±$166 |
| Per-capita income Total population · USD/year | $25,105 ±$3,911 | $40,735 ±$166 | $44,673 ±$122 |
| Category | Count ± MOE | Share ± MOE (pp) |
|---|---|---|
| Below the poverty level | 172 ±88 · low precision | 15.1% ±7.2 pp |
Household income combines the incomes of everyone in a household; per-capita income divides all income by every resident. The poverty rate is 15.1% (±7.2 percentage points) under the official Census definition.
Home values, rent and tenure
| Measure / survey universe | City estimate ± MOE | State estimate ± MOE | U.S. estimate ± MOE |
|---|---|---|---|
| Median owner-occupied home value Owner-occupied housing units · USD | $165,900 ±$24,690 | $231,600 ±$642 | $332,700 ±$236 |
| Median gross rent Renter-occupied units paying cash rent · USD/month | $831 ±$108 | $1,129 ±$4 | $1,413 ±$2 |
| Category | Count ± MOE | Share ± MOE (pp) |
|---|---|---|
| Owner occupied | 282 ±58 | 65.6% ±8.2 pp |
| Renter occupied | 148 ±49 | 34.4% ±9.9 pp |
Owner-occupied units make up 65.6% of occupied housing. Gross rent includes estimated tenant-paid utilities and home values are owners’ own estimates; both cover 2020–2024 leases and homes rather than current listings. The median home value is 3.7 times the median household income.
See housing units, occupancy, rent burden and homeowner costs .
Monthly rent by bedroom count
| Bedrooms | Monthly gross rent | 90% margin of error | Precision |
|---|---|---|---|
| No bedroom (studio) | Unavailable | Unavailable | Unavailable |
| 1 bedroom | $463 | ±$104 | Estimate with MOE |
| 2 bedrooms | $894 | ±$152 | Estimate with MOE |
| 3 bedrooms | $1,071 | ±$181 | Estimate with MOE |
| 4 bedrooms | Unavailable | Unavailable | Unavailable |
| 5 or more bedrooms | Unavailable | Unavailable | Unavailable |
Census table B25031 describes renter-occupied units paying cash rent within this exact place geography. Gross rent includes contract rent and estimated tenant-paid utilities. These survey medians include existing leases across 2020–2024; they are not current apartment listings. Missing categories stay unavailable, and open-ended medians remain ranges. Small bedroom categories can have large margins of error. Download source values and provenance .
Employment among residents
| Category | Count ± MOE | Share ± MOE (pp) |
|---|---|---|
| In the labor force | 503 ±115 | 48.2% ±8.3 pp |
| Not in the labor force | 541 ±85 | 51.8% ±2.4 pp |
| Category | Count ± MOE | Share ± MOE (pp) |
|---|---|---|
| Civilian employed | 462 ±104 | 93.0% ±29.7 pp |
| Civilian unemployed | 35 ±29 · low precision | 7.0% ±5.6 pp · low precision |
These estimates describe residents of White Cloud wherever they work; jobs at workplaces inside the city appear under jobs located in White Cloud. They are 2020–2024 averages, not a current monthly unemployment rate.
Which industries employ residents?
Education, health care and social assistance is the largest of the published broad industry groups among employed residents: 29.4% (136 people; ±6.5 percentage points). The estimate covers residents’ industries wherever they work, rather than employers located inside the place.
| Category | Count ± MOE | Share ± MOE (pp) |
|---|---|---|
| Agriculture, forestry, fishing, hunting and mining | 5 ±13 · low precision | 1.1% ±2.8 pp · low precision |
| Construction | 8 ±16 · low precision | 1.7% ±3.5 pp · low precision |
| Manufacturing | 82 ±44 · low precision | 17.7% ±8.7 pp |
| Wholesale trade | 11 ±18 · low precision | 2.4% ±3.8 pp · low precision |
| Retail trade | 100 ±47 | 21.6% ±8.9 pp |
| Transportation, warehousing and utilities | 21 ±17 · low precision | 4.5% ±3.5 pp · low precision |
| Information | 6 ±6 · low precision | 1.3% ±1.4 pp · low precision |
| Finance, insurance, real estate, rental and leasing | 24 ±20 · low precision | 5.2% ±4.1 pp · low precision |
| Professional, scientific, management, administrative and waste services | 6 ±13 · low precision | 1.3% ±2.8 pp · low precision |
| Education, health care and social assistance | 136 ±43 | 29.4% ±6.5 pp |
| Arts, entertainment, recreation, accommodation and food services | 23 ±21 · low precision | 5.0% ±4.4 pp · low precision |
| Other services, except public administration | 19 ±12 · low precision | 4.1% ±2.5 pp · low precision |
| Public administration | 21 ±23 · low precision | 4.5% ±4.8 pp · low precision |
Occupations among employed residents
| Category | Count ± MOE | Share ± MOE (pp) |
|---|---|---|
| Management, business, science and arts | 140 ±47 | 30.3% ±7.5 pp |
| Service occupations | 94 ±44 | 20.3% ±8.3 pp |
| Sales and office | 72 ±36 · low precision | 15.6% ±7.0 pp |
| Natural resources, construction and maintenance | 30 ±24 · low precision | 6.5% ±4.9 pp · low precision |
| Production, transportation and material moving | 126 ±46 | 27.3% ±7.9 pp |
| Category | Count ± MOE | Share ± MOE (pp) |
|---|---|---|
| Management occupations | 23 ±19 · low precision | 5.0% ±4.0 pp · low precision |
| Computer and mathematical occupations | 0 ±16 · low precision | 0.0% ±3.4 pp · low precision |
| Educational instruction and library occupations | 26 ±16 · low precision | 5.6% ±3.3 pp · low precision |
| Health practitioners and technical occupations | 24 ±22 · low precision | 5.2% ±4.6 pp · low precision |
| Sales and related occupations | 44 ±34 · low precision | 9.5% ±7.1 pp · low precision |
| Transportation occupations | 9 ±14 · low precision | 1.9% ±2.9 pp · low precision |
The detailed groups are subsets of the broad groups and should not be added to them.
How residents get to work
| Category | Count ± MOE | Share ± MOE (pp) |
|---|---|---|
| Drove alone | 315 ±72 | 68.2% ±1.7 pp |
| Carpooled | 62 ±35 · low precision | 13.4% ±6.9 pp · low precision |
| Public transportation | 8 ±23 · low precision | 1.7% ±5.0 pp · low precision |
| Taxi or ride-hailing | 0 ±11 · low precision | 0.0% ±2.4 pp · low precision |
| Motorcycle | 0 ±11 · low precision | 0.0% ±2.4 pp · low precision |
| Bicycle | 13 ±20 · low precision | 2.8% ±4.3 pp · low precision |
| Walked | 16 ±17 · low precision | 3.5% ±3.6 pp · low precision |
| Other means | 2 ±4 · low precision | 0.4% ±0.9 pp · low precision |
| Worked from home | 46 ±27 · low precision | 10.0% ±5.4 pp · low precision |
| Category | Count ± MOE | Share ± MOE (pp) |
|---|---|---|
| Under 15 minutes | 120 ±45 | 28.8% ±8.3 pp |
| 15–29 minutes | 122 ±54 | 29.3% ±11.1 pp |
| 30–44 minutes | 53 ±29 · low precision | 12.7% ±6.2 pp |
| 45–59 minutes | 21 ±22 · low precision | 5.0% ±5.2 pp · low precision |
| 60 minutes or longer | 100 ±38 | 24.0% ±7.2 pp |
| Category | Count ± MOE | Share ± MOE (pp) |
|---|---|---|
| No vehicle available | 82 ±44 · low precision | 19.1% ±9.8 pp · low precision |
Travel times cover workers who did not work from home. Vehicle availability is counted per household, not per driver.
Households and residents
Median age is 39.3 years (±8.5). The demographic profile covers age groups, race and Hispanic origin, household types, nativity, languages, education and moves, each compared with Michigan and the U.S.
How many jobs are located in White Cloud?
Employers in White Cloud reported 912 jobs in 2021, +3.6% compared with 2019 (880 jobs). That is 61.7 jobs for every 100 residents in the July 2021 population estimate. These are jobs at workplaces inside the city limits, wherever the workers live, unlike resident employment figures. 2021 is the latest year Michigan has supplied to this dataset.
| Industry | Jobs | Share of local jobs | Michigan share |
|---|---|---|---|
| Public administration | 275 | 30.2% | 3.6% |
| Health care and social assistance | 220 | 24.1% | 16.1% |
| Retail trade | 165 | 18.1% | 10.9% |
| Educational services | 130 | 14.3% | 7.9% |
| Professional, scientific and technical services | 34 | 3.7% | 7.5% |
| Wholesale trade | 23 | 2.5% | 4.1% |
| Agriculture, forestry, fishing and hunting | 21 | 2.3% | 0.7% |
| Finance and insurance | 16 | 1.8% | 4.1% |
| Other services, except public administration | 11 | 1.2% | 3.1% |
| Manufacturing | 7 | 0.8% | 14.5% |
| Information | 5 | 0.5% | 1.4% |
| Accommodation and food services | 5 | 0.5% | 7.6% |
| Group | Jobs | Share | Michigan share |
|---|---|---|---|
| $1,250 a month or less | 205 | 22.5% | 19.1% |
| $1,251 to $3,333 a month | 297 | 32.6% | 28.1% |
| More than $3,333 a month | 410 | 45.0% | 52.8% |
| Age 29 or younger | 163 | 17.9% | 23.4% |
| Age 30 to 54 | 485 | 53.2% | 52.7% |
| Age 55 or older | 264 | 28.9% | 24.0% |
Public administration is the largest sector for jobs located in White Cloud (30.2% of local jobs, compared with 3.6% statewide). Earnings bands describe what each job pays per month, not household income, and a worker can hold more than one job.
Source: Census LEHD Origin-Destination Employment Statistics (LODES) 8.4, workplace area characteristics, all jobs, second-quarter reference date. Census blocks are summed to 2024 place boundaries. Includes private, state and local government and federal civilian jobs; excludes self-employment, military and informal work. Counts include confidentiality noise and are less precise for small places.
Nearby station climate normals
No station in the retained NOAA release meets our complete standard-normal criteria within 25 km of this place’s Census internal point. We leave local climate values unavailable. Use NOAA’s station lookup to inspect other locations and their coverage.
Check a specific address before moving
City averages help compare places. A particular home’s school assignment, transit service and flood-map coverage need checks at the address.
- FEMA Flood Map Service Center — search the address, read the effective map and its date, and check any map changes. An unmapped location does not establish an absence of flood risk.
- NCES public school district directory — find district contact information, then use the district’s official address locator or enrollment office to confirm school assignment. A city name or district boundary alone does not assign a school.
- FCC National Broadband Map — check reported service at the exact location, then confirm availability and terms with the provider.
- Check the official transit operator’s route map and timetable for the address and your actual travel hours; the citywide commuting shares above do not measure service on a particular street.
Sources and data notes
Population: Census PEP Vintage 2025, published May 14, 2026. Survey measures: ACS 2020–2024 five-year estimates, published January 29, 2026, dollar figures in 2024 dollars. Geography: Census 2025 Gazetteer, with simplified 2024 state outlines for the locator. Statistical estimates and derived values use the same retained records in profiles, comparison, filters and downloads.
Climate uses NOAA 1991–2020 station normals (v1.0.1); jobs located in the city use LEHD LODES 8.4. Crime, school assignments and hazard scores are not inferred from these datasets, and missing values are never treated as zero. Inspect original sources, read calculation details, download this place’s source observations , or submit a correction.