Durand, Wisconsin
Population, housing costs, incomes, jobs, commuting and climate in Durand, compared with Wisconsin and the U.S. using Census records and their margins of error.
Durand city · Incorporated city · Census GEOID 5521225 · Wisconsin directory
- Population · July 1, 2025
- 1,854 PEP Vintage 2025
- Change · 2024 to 2025
- -1.0% -18 residents
- Household income
- $58,820 ACS 2020–2024 · ±$2,880
- Home value
- $152,400 ACS 2020–2024 · ±$13,677
- Monthly gross rent
- $830 ACS 2020–2024 · ±$56
- Median age
- 43.0 years ACS 2020–2024 · ±5.7
Durand is an incorporated city in Pepin County, Wisconsin. With 1,854 residents on July 1, 2025, it ranks 270th in Wisconsin and 7,945th nationally among Census places. Its population fell by 18 (1.0%) in the year to July 2025; since April 2020 it has grown 0.1%. Median gross rent in the 2020–2024 survey is $830 a month, 23.6% below the Wisconsin median. Median household income is $58,820, 24.1% below the Wisconsin median.
Detailed demographics → Housing and cost-of-living context →
What stands out in Durand?
Compared with other Wisconsin places, Durand is most distinctive for a larger share of cost-burdened renters, faster local job growth and fewer foreign-born residents. Each statement below uses reliable estimates only, and survey differences from the state exceed their combined 90% margin of error.
- Renters paying 30%+ of income on rent: 62.1%, 18.4 percentage points above the Wisconsin rate (43.7%); higher than 94% of 322 Wisconsin places with reliable estimates.
- Change in local jobs since 2019: +16.4%; higher than 89% of 415 Wisconsin places with reliable estimates.
- Foreign-born residents: 2.4%, 2.8 percentage points below the Wisconsin rate (5.2%); lower than 87% of 127 Wisconsin places with reliable estimates.
- Median household income: $58,820, 24.1% below the Wisconsin median ($77,485); lower than 76% of 587 Wisconsin places with reliable estimates.
- Median home value: $152,400, 42.8% below the Wisconsin median ($266,500); lower than 74% of 599 Wisconsin places with reliable estimates.
How Durand compares with Wisconsin and the U.S.
| Measure | Durand | Wisconsin | U.S. | Position in Wisconsin |
|---|---|---|---|---|
| Population change since April 2020 PEP Vintage 2025 | +0.1% | — | — | higher than 50% of 600 Wisconsin places |
| Residents per square mile of land PEP 2025 / Gazetteer 2025 | 1,061 | — | — | higher than 65% of 608 Wisconsin places |
| Median household income B19013 | $58,820 ±$2,880 | $77,485 | $80,734 | lower than 76% of 587 Wisconsin places |
| Median home value B25077 | $152,400 ±$13,677 | $266,500 | $332,700 | lower than 74% of 599 Wisconsin places |
| Median real estate taxes paid B25103 | $2,481 ±$151 | $3,792 | $3,119 | lower than 63% of 595 Wisconsin places |
| Median gross rent B25064 | $830 ±$56 | $1,087 | $1,413 | lower than 65% of 559 Wisconsin places |
| Renters paying 30%+ of income on rent B25070 | 62.1% ±14.0 pp | 43.7% | 51.1% | higher than 94% of 322 Wisconsin places |
| Homeownership rate B25003 | 74.4% ±7.4 pp | 67.8% | 65.2% | higher than 59% of 600 Wisconsin places |
| Median age B01002 | 43.0 years ±5.7 | 40.2 years | 38.9 years | higher than 60% of 603 Wisconsin places |
| Adults 25+ with a bachelor’s degree or higher B15003 | 23.8% ±5.8 pp | 33.4% | 35.7% | lower than 54% of 493 Wisconsin places |
| Poverty rate B17001 | 13.5% ±6.9 pp · low precision | 10.6% | 12.5% | Not ranked: low precision |
| People without health insurance B27010 | 5.6% ±3.1 pp · low precision | 5.2% | 8.4% | Not ranked: low precision |
| Households with a broadband subscription B28002 | 86.7% ±12.9 pp | 90.3% | 91.0% | lower than 70% of 599 Wisconsin places |
| Unemployment rate (civilian labor force) B23025 | 4.6% ±3.0 pp · low precision | 3.2% | 5.2% | Not ranked: low precision |
| Foreign-born residents B05002 | 2.4% ±1.1 pp | 5.2% | 14.1% | lower than 87% of 127 Wisconsin places |
| Jobs located in the place per 100 residents LODES 8.4 / PEP | 57.6 | — | — | higher than 60% of 463 Wisconsin places |
| Change in local jobs since 2019 LODES 8.4 | +16.4% | — | — | higher than 89% of 415 Wisconsin places |
| Workers who work from home B08301 | 18.9% ±7.0 pp | 13.1% | 15.1% | higher than 85% of 317 Wisconsin places |
| Commutes of 45 minutes or longer B08303 | 12.7% ±4.7 pp | 10.2% | 16.5% | lower than 54% of 385 Wisconsin places |
| Households without a vehicle B08201 | 2.5% ±1.8 pp · low precision | 6.4% | 8.4% | Not ranked: low precision |
Positions compare Durand with Wisconsin places in this directory whose estimate has a coefficient of variation of 30% or less (survey measures) or a published PEP value. The marker runs from the lowest value (left) to the highest (right); it is a description, not a score or a recommendation. 4 measures are shown in grey because the survey margin of error is too wide to rank reliably.
How many people live in Durand?
The latest official estimate is 1,854 residents on July 1, 2025. It ranks 7,945th by population nationally and 270th in Wisconsin among this directory’s PEP places. Population changed by 18 residents between the 2024 and 2025 estimates. These are annual estimates, not census enumerations.
| Reference date | Population | Change from previous estimate |
|---|---|---|
| July 1, 2020 | 1,859 | Separate from April 2020 base |
| July 1, 2021 | 1,856 | -3 |
| July 1, 2022 | 1,851 | -5 |
| July 1, 2023 | 1,865 | +14 |
| July 1, 2024 | 1,872 | +7 |
| July 1, 2025 | 1,854 | -18 |
From the revised April 2020 base to July 2025, the change is +1 residents (0.1%). This is a within-vintage comparison. Boundary adjustments can affect both the estimates and their interpretation.
Download this population chart (SVG) · Official population release
Where are the boundaries?
- Entity and stable identifier
- Durand city, Wisconsin · Incorporated city · 5521225
- Counties or equivalents · 2025 boundaries
- Pepin County
- Metropolitan or micropolitan context · July 2023 delineations
- No county-to-CBSA association is listed in the retained July 2023 delineations for these county codes. County associations use Census PEP county place parts. Each county is matched by FIPS code to the official CBSA list; a city can span several counties or statistical areas. A missing association can reflect an area outside a CBSA or changed county codes between vintages. City figures on this page remain place-level statistics.
- Land area
- 1.7 square miles · 2025 Gazetteer
- Water area
- 0.0 square miles · 2025 Gazetteer
- Approximate population density
- 1,061 residents per square mile of land
- Internal point
- 44.622405°, -91.960308° · Census geographic reference point
Density divides the July 2025 estimate by 2025 Gazetteer land area, so it is approximate. The internal point is a locator, not an address. Census place profile reference .
Income and poverty
| Measure / survey universe | City estimate ± MOE | State estimate ± MOE | U.S. estimate ± MOE |
|---|---|---|---|
| Median household income Households · USD/year | $58,820 ±$2,880 | $77,485 ±$455 | $80,734 ±$166 |
| Per-capita income Total population · USD/year | $34,466 ±$3,727 | $43,373 ±$237 | $44,673 ±$122 |
| Category | Count ± MOE | Share ± MOE (pp) |
|---|---|---|
| Below the poverty level | 230 ±120 · low precision | 13.5% ±6.9 pp · low precision |
Household income combines the incomes of everyone in a household; per-capita income divides all income by every resident. The poverty rate is 13.5% (±6.9 percentage points · low precision) under the official Census definition.
Home values, rent and tenure
| Measure / survey universe | City estimate ± MOE | State estimate ± MOE | U.S. estimate ± MOE |
|---|---|---|---|
| Median owner-occupied home value Owner-occupied housing units · USD | $152,400 ±$13,677 | $266,500 ±$1,051 | $332,700 ±$236 |
| Median gross rent Renter-occupied units paying cash rent · USD/month | $830 ±$56 | $1,087 ±$4 | $1,413 ±$2 |
| Category | Count ± MOE | Share ± MOE (pp) |
|---|---|---|
| Owner occupied | 604 ±89 | 74.4% ±7.4 pp |
| Renter occupied | 208 ±45 | 25.6% ±4.8 pp |
Owner-occupied units make up 74.4% of occupied housing. Gross rent includes estimated tenant-paid utilities and home values are owners’ own estimates; both cover 2020–2024 leases and homes rather than current listings. The median home value is 2.6 times the median household income.
See housing units, occupancy, rent burden and homeowner costs .
Monthly rent by bedroom count
| Bedrooms | Monthly gross rent | 90% margin of error | Precision |
|---|---|---|---|
| No bedroom (studio) | Unavailable | Unavailable | Unavailable |
| 1 bedroom | $655 | ±$282 | Estimate with MOE |
| 2 bedrooms | $775 | ±$70 | Estimate with MOE |
| 3 bedrooms | $1,075 | ±$63 | Estimate with MOE |
| 4 bedrooms | $871 | ±$638 | Low precision |
| 5 or more bedrooms | Unavailable | Unavailable | Unavailable |
Census table B25031 describes renter-occupied units paying cash rent within this exact place geography. Gross rent includes contract rent and estimated tenant-paid utilities. These survey medians include existing leases across 2020–2024; they are not current apartment listings. Missing categories stay unavailable, and open-ended medians remain ranges. Small bedroom categories can have large margins of error. Download source values and provenance .
Employment among residents
| Category | Count ± MOE | Share ± MOE (pp) |
|---|---|---|
| In the labor force | 885 ±112 | 62.9% ±5.0 pp |
| Not in the labor force | 521 ±94 | 37.1% ±5.6 pp |
| Category | Count ± MOE | Share ± MOE (pp) |
|---|---|---|
| Civilian employed | 844 ±116 | 95.4% ±5.1 pp |
| Civilian unemployed | 41 ±27 · low precision | 4.6% ±3.0 pp · low precision |
These estimates describe residents of Durand wherever they work; jobs at workplaces inside the city appear under jobs located in Durand. They are 2020–2024 averages, not a current monthly unemployment rate.
Which industries employ residents?
Education, health care and social assistance is the largest of the published broad industry groups among employed residents: 21.9% (185 people; ±6.2 percentage points). The estimate covers residents’ industries wherever they work, rather than employers located inside the place.
| Category | Count ± MOE | Share ± MOE (pp) |
|---|---|---|
| Agriculture, forestry, fishing, hunting and mining | 9 ±14 · low precision | 1.1% ±1.7 pp · low precision |
| Construction | 20 ±17 · low precision | 2.4% ±1.9 pp · low precision |
| Manufacturing | 171 ±52 | 20.3% ±5.6 pp |
| Wholesale trade | 43 ±36 · low precision | 5.1% ±4.2 pp · low precision |
| Retail trade | 97 ±46 | 11.5% ±5.2 pp |
| Transportation, warehousing and utilities | 74 ±37 · low precision | 8.8% ±4.3 pp |
| Information | 13 ±10 · low precision | 1.5% ±1.2 pp · low precision |
| Finance, insurance, real estate, rental and leasing | 14 ±16 · low precision | 1.7% ±1.9 pp · low precision |
| Professional, scientific, management, administrative and waste services | 68 ±35 · low precision | 8.1% ±4.0 pp · low precision |
| Education, health care and social assistance | 185 ±58 | 21.9% ±6.2 pp |
| Arts, entertainment, recreation, accommodation and food services | 67 ±34 · low precision | 7.9% ±3.9 pp |
| Other services, except public administration | 12 ±13 · low precision | 1.4% ±1.5 pp · low precision |
| Public administration | 71 ±42 · low precision | 8.4% ±4.8 pp · low precision |
Occupations among employed residents
| Category | Count ± MOE | Share ± MOE (pp) |
|---|---|---|
| Management, business, science and arts | 276 ±70 | 32.7% ±7.0 pp |
| Service occupations | 130 ±40 | 15.4% ±4.2 pp |
| Sales and office | 253 ±75 | 30.0% ±7.9 pp |
| Natural resources, construction and maintenance | 30 ±20 · low precision | 3.6% ±2.3 pp · low precision |
| Production, transportation and material moving | 155 ±56 | 18.4% ±6.1 pp |
| Category | Count ± MOE | Share ± MOE (pp) |
|---|---|---|
| Management occupations | 91 ±45 | 10.8% ±5.1 pp |
| Computer and mathematical occupations | 13 ±13 · low precision | 1.5% ±1.5 pp · low precision |
| Educational instruction and library occupations | 50 ±25 | 5.9% ±2.8 pp |
| Health practitioners and technical occupations | 27 ±31 · low precision | 3.2% ±3.7 pp · low precision |
| Sales and related occupations | 93 ±50 · low precision | 11.0% ±5.7 pp · low precision |
| Transportation occupations | 45 ±30 · low precision | 5.3% ±3.4 pp · low precision |
The detailed groups are subsets of the broad groups and should not be added to them.
How residents get to work
| Category | Count ± MOE | Share ± MOE (pp) |
|---|---|---|
| Drove alone | 540 ±83 | 65.9% ±4.1 pp |
| Carpooled | 72 ±33 | 8.8% ±3.8 pp |
| Public transportation | 0 ±10 · low precision | 0.0% ±1.2 pp · low precision |
| Taxi or ride-hailing | 0 ±10 · low precision | 0.0% ±1.2 pp · low precision |
| Motorcycle | 0 ±10 · low precision | 0.0% ±1.2 pp · low precision |
| Bicycle | 24 ±28 · low precision | 2.9% ±3.4 pp · low precision |
| Walked | 0 ±10 · low precision | 0.0% ±1.2 pp · low precision |
| Other means | 28 ±30 · low precision | 3.4% ±3.6 pp · low precision |
| Worked from home | 155 ±61 | 18.9% ±7.0 pp |
| Category | Count ± MOE | Share ± MOE (pp) |
|---|---|---|
| Under 15 minutes | 386 ±97 | 58.1% ±12.0 pp |
| 15–29 minutes | 88 ±45 · low precision | 13.3% ±6.5 pp |
| 30–44 minutes | 106 ±33 | 16.0% ±4.4 pp |
| 45–59 minutes | 45 ±23 · low precision | 6.8% ±3.3 pp |
| 60 minutes or longer | 39 ±25 · low precision | 5.9% ±3.6 pp · low precision |
| Category | Count ± MOE | Share ± MOE (pp) |
|---|---|---|
| No vehicle available | 20 ±15 · low precision | 2.5% ±1.8 pp · low precision |
Travel times cover workers who did not work from home. Vehicle availability is counted per household, not per driver.
Households and residents
Median age is 43.0 years (±5.7). The demographic profile covers age groups, race and Hispanic origin, household types, nativity, languages, education and moves, each compared with Wisconsin and the U.S.
How many jobs are located in Durand?
Employers in Durand reported 1,074 jobs in 2023, +16.4% compared with 2019 (923 jobs). That is 57.6 jobs for every 100 residents in the July 2023 population estimate. These are jobs at workplaces inside the city limits, wherever the workers live, unlike resident employment figures.
| Industry | Jobs | Share of local jobs | Wisconsin share |
|---|---|---|---|
| Retail trade | 177 | 16.5% | 10.2% |
| Educational services | 152 | 14.2% | 8.0% |
| Accommodation and food services | 103 | 9.6% | 8.1% |
| Finance and insurance | 87 | 8.1% | 4.4% |
| Health care and social assistance | 86 | 8.0% | 14.7% |
| Manufacturing | 79 | 7.4% | 16.6% |
| Agriculture, forestry, fishing and hunting | 74 | 6.9% | 0.9% |
| Management of companies and enterprises | 74 | 6.9% | 2.4% |
| Wholesale trade | 68 | 6.3% | 4.5% |
| Public administration | 42 | 3.9% | 4.5% |
| Information | 32 | 3.0% | 1.7% |
| Professional, scientific and technical services | 30 | 2.8% | 4.6% |
| Construction | 26 | 2.4% | 4.8% |
| Administrative, support and waste management services | 15 | 1.4% | 4.8% |
| Other services, except public administration | 14 | 1.3% | 2.8% |
| Transportation and warehousing | 10 | 0.9% | 4.0% |
| Real estate and rental and leasing | 5 | 0.5% | 1.0% |
| Group | Jobs | Share | Wisconsin share |
|---|---|---|---|
| $1,250 a month or less | 248 | 23.1% | 20.3% |
| $1,251 to $3,333 a month | 270 | 25.1% | 23.2% |
| More than $3,333 a month | 556 | 51.8% | 56.5% |
| Age 29 or younger | 266 | 24.8% | 24.4% |
| Age 30 to 54 | 464 | 43.2% | 51.1% |
| Age 55 or older | 344 | 32.0% | 24.6% |
Retail trade is the largest sector for jobs located in Durand (16.5% of local jobs, compared with 10.2% statewide). Earnings bands describe what each job pays per month, not household income, and a worker can hold more than one job.
Source: Census LEHD Origin-Destination Employment Statistics (LODES) 8.4, workplace area characteristics, all jobs, second-quarter reference date. Census blocks are summed to 2024 place boundaries. Includes private, state and local government and federal civilian jobs; excludes self-employment, military and informal work. Counts include confidentiality noise and are less precise for small places.
Nearby station climate normals
No station in the retained NOAA release meets our complete standard-normal criteria within 25 km of this place’s Census internal point. We leave local climate values unavailable. Use NOAA’s station lookup to inspect other locations and their coverage.
Check a specific address before moving
City averages help compare places. A particular home’s school assignment, transit service and flood-map coverage need checks at the address.
- FEMA Flood Map Service Center — search the address, read the effective map and its date, and check any map changes. An unmapped location does not establish an absence of flood risk.
- NCES public school district directory — find district contact information, then use the district’s official address locator or enrollment office to confirm school assignment. A city name or district boundary alone does not assign a school.
- FCC National Broadband Map — check reported service at the exact location, then confirm availability and terms with the provider.
- Check the official transit operator’s route map and timetable for the address and your actual travel hours; the citywide commuting shares above do not measure service on a particular street.
Sources and data notes
Population: Census PEP Vintage 2025, published May 14, 2026. Survey measures: ACS 2020–2024 five-year estimates, published January 29, 2026, dollar figures in 2024 dollars. Geography: Census 2025 Gazetteer, with simplified 2024 state outlines for the locator. Statistical estimates and derived values use the same retained records in profiles, comparison, filters and downloads.
Climate uses NOAA 1991–2020 station normals (v1.0.1); jobs located in the city use LEHD LODES 8.4. Crime, school assignments and hazard scores are not inferred from these datasets, and missing values are never treated as zero. Inspect original sources, read calculation details, download this place’s source observations , or submit a correction.