Appleton, Wisconsin demographics

Appleton, WI demographics: median age 37.5; 38.2% of adults 25+ hold a bachelor’s degree. Age, race, households, languages and education, ACS 2020–2024 with margins of error.

ACS 2020–2024 · Appleton city, Wisconsin · Incorporated city · GEOID 5502375. The survey estimates a population of 75,023 for its five-year window. This is separate from the annual July 2025 population estimate on the city overview.

Median age in Appleton is 37.5 years, with a 90% margin of error of 0.7 years. There are 31,030 households (±624). Age and household distributions show how these totals are composed; they do not establish which neighborhood suits a particular person.

Every count and share is an estimate. “±” is a 90% margin of error (MOE); pp means percentage points. Derived shares use the category count divided by the named universe. Aggregated category MOEs and percentage MOEs are approximate. A margin larger than half its estimate is flagged as low precision. Blank source uncertainty is shown as unavailable, never zero.

Age distribution and sex

City, state and U.S. estimates · ACS 2020–2024
Measure / survey universe	City estimate ± MOE	State estimate ± MOE	U.S. estimate ± MOE
Median age Total population · years	37.5 ±0.7	40.2 ±0.1	38.9 ±0.1

Age groups · B01001 · ACS 2020–2024 Total population: 75,023
Category	Count ± MOE	Share ± MOE (pp)	Wisconsin	U.S.
Under 18	17,064 ±756	22.7% ±1.0 pp	21.4%	22.0%
18–34	17,800 ±803	23.7% ±1.1 pp	21.9%	22.8%
35–64	27,739 ±986	37.0% ±1.3 pp	38.2%	38.0%
65 and older	12,420 ±777	16.6% ±1.0 pp	18.5%	17.2%

Sex categories as published by ACS · B01001 · ACS 2020–2024 Total population: 75,023
Category	Count ± MOE	Share ± MOE (pp)	Wisconsin	U.S.
Male	37,334 ±574	49.8% ±0.7 pp	50.1%	49.5%
Female	37,689 ±738	50.2% ±0.9 pp	49.9%	50.5%

The age groups are mutually exclusive and cover the entire population. The sex categories follow this ACS table’s published classification; they are not a survey of gender identity.

Race and Hispanic origin

Race · B02001 · ACS 2020–2024 Total population: 75,023
Category	Count ± MOE	Share ± MOE (pp)	Wisconsin	U.S.
White alone	60,537 ±950	80.7% ±1.2 pp	80.1%	61.0%
Black or African American alone	2,158 ±543	2.9% ±0.7 pp	6.1%	12.2%
American Indian and Alaska Native alone	278 ±108	0.4% ±0.1 pp	0.8%	0.9%
Asian alone	4,970 ±646	6.6% ±0.9 pp	3.0%	6.0%
Native Hawaiian and Other Pacific Islander alone	47 ±76 · low precision	0.1% ±0.1 pp · low precision	0.0%	0.2%
Some other race alone	1,498 ±409	2.0% ±0.5 pp	2.5%	7.1%
Two or more races	5,535 ±662	7.4% ±0.9 pp	7.6%	12.6%

Hispanic or Latino origin · B03003 · ACS 2020–2024 Total population: 75,023
Category	Count ± MOE	Share ± MOE (pp)	Wisconsin	U.S.
Not Hispanic or Latino	70,088 ±721	93.4% ±0.8 pp	92.0%	80.7%
Hispanic or Latino	4,935 ±566	6.6% ±0.8 pp	8.0%	19.3%

Hispanic origin and race are separate questions. People of Hispanic or Latino origin may be of any race and appear in both tables. Do not add the Hispanic share to race shares. Race alone and two-or-more-race groups are the mutually exclusive categories of the race table.

Household types, children and living alone

Household types · B11001 · ACS 2020–2024 Households: 31,030
Category	Count ± MOE	Share ± MOE (pp)	Wisconsin	U.S.
Married-couple family	14,356 ±546	46.3% ±1.5 pp	46.8%	46.9%
Other family: male householder, no spouse present	1,332 ±232	4.3% ±0.7 pp	4.5%	5.1%
Other family: female householder, no spouse present	2,908 ±345	9.4% ±1.1 pp	9.1%	12.2%
Nonfamily: householder living alone	10,249 ±707	33.0% ±2.2 pp	31.5%	28.7%
Nonfamily: householder not living alone	2,185 ±340	7.0% ±1.1 pp	8.0%	7.0%

Households with children · B11005 · ACS 2020–2024 Households: 31,030
Category	Count ± MOE	Share ± MOE (pp)	Wisconsin	U.S.
Households with people under 18	8,917 ±473	28.7% ±1.4 pp	26.1%	29.5%
Households without people under 18	22,113 ±805	71.3% ±2.2 pp	73.9%	70.5%

Household size · B11016 · ACS 2020–2024 Households: 31,030
Category	Count ± MOE	Share ± MOE (pp)	Wisconsin	U.S.
One-person nonfamily households	10,249 ±707	33.0% ±2.2 pp	31.5%	28.7%
Two-person households	10,493 ±630	33.8% ±1.9 pp	37.0%	33.8%
Three-person households	3,616 ±336	11.7% ±1.1 pp	13.1%	15.3%
Four-person households	3,722 ±374	12.0% ±1.2 pp	10.9%	12.6%
Five-person households	2,054 ±292	6.6% ±0.9 pp	4.8%	5.9%
Six-person households	552 ±172	1.8% ±0.6 pp	1.7%	2.2%
Seven or more people	344 ±117	1.1% ±0.4 pp	1.0%	1.4%

A family household contains related people under the Census definition. A nonfamily household can contain one person or unrelated people sharing a home. Households with children can also appear in the household-type and size tables, so those tables must not be added together. Household estimates exclude people living in group quarters from the household universe.

Nativity and languages spoken at home

Nativity · B05002 · ACS 2020–2024 Total population: 75,023
Category	Count ± MOE	Share ± MOE (pp)	Wisconsin	U.S.
Native	69,636 ±663	92.8% ±0.7 pp	94.8%	85.9%
Foreign born	5,387 ±576	7.2% ±0.8 pp	5.2%	14.1%

Language spoken at home · C16001 · ACS 2020–2024 Population age 5 and older: 70,722
Category	Count ± MOE	Share ± MOE (pp)	Wisconsin	U.S.
English only	62,439 ±837	88.3% ±0.9 pp	91.0%	77.7%
Spanish	2,833 ±466	4.0% ±0.7 pp	4.9%	13.6%
French, Haitian, or Cajun	312 ±146	0.4% ±0.2 pp	0.2%	0.7%
German or other West Germanic	299 ±160 · low precision	0.4% ±0.2 pp · low precision	0.7%	0.5%
Russian, Polish, or other Slavic	171 ±100 · low precision	0.2% ±0.1 pp · low precision	0.3%	0.7%
Other Indo-European	839 ±391	1.2% ±0.6 pp	0.7%	2.0%
Korean	150 ±112 · low precision	0.2% ±0.2 pp · low precision	0.1%	0.3%
Chinese, including Mandarin and Cantonese	227 ±125 · low precision	0.3% ±0.2 pp · low precision	0.3%	1.1%
Vietnamese	40 ±51 · low precision	0.1% ±0.1 pp · low precision	0.1%	0.5%
Tagalog, including Filipino	152 ±144 · low precision	0.2% ±0.2 pp · low precision	0.1%	0.6%
Other Asian and Pacific Island	2,756 ±525	3.9% ±0.7 pp	1.2%	1.1%
Arabic	0 ±23 · low precision	0.0% ±0.0 pp · low precision	0.1%	0.5%
Other and unspecified	504 ±269 · low precision	0.7% ±0.4 pp · low precision	0.3%	0.8%

Foreign born means not a U.S. citizen at birth; it includes naturalized citizens. Language categories describe speech at home among people age five and older. A language other than English at home does not establish that someone cannot speak English. This city page uses the published C16001 summary categories because the more detailed B16001 table does not provide these city records in this release.

Educational attainment

Highest completed education · B15003 · ACS 2020–2024 Population age 25 and older: 50,994
Category	Count ± MOE	Share ± MOE (pp)	Wisconsin	U.S.
Less than high school graduate	2,650 ±365	5.2% ±0.7 pp	6.4%	10.4%
High school graduate or equivalency	12,997 ±843	25.5% ±1.6 pp	29.4%	26.0%
Some college, no degree	9,278 ±790	18.2% ±1.5 pp	19.5%	19.1%
Associate’s degree	6,597 ±565	12.9% ±1.1 pp	11.3%	8.8%
Bachelor’s degree	13,508 ±704	26.5% ±1.3 pp	22.0%	21.6%
Graduate or professional degree	5,964 ±533	11.7% ±1.0 pp	11.4%	14.1%

The denominator excludes residents under 25. Each person is counted in the highest attainment category they completed. This table does not measure the quality of local schools or the education level of every current student.

Residence one year earlier

Geographic mobility · B07003 · ACS 2020–2024 Population age 1 and older: 73,980
Category	Count ± MOE	Share ± MOE (pp)	Wisconsin	U.S.
Same house	65,059 ±992	87.9% ±1.2 pp	88.2%	87.7%
Moved within same county	3,270 ±586	4.4% ±0.8 pp	6.2%	6.3%
Moved from a different county in the same state	3,557 ±539	4.8% ±0.7 pp	3.3%	3.1%
Moved from a different state	1,555 ±359	2.1% ±0.5 pp	2.0%	2.3%
Moved from abroad	539 ±327 · low precision	0.7% ±0.4 pp · low precision	0.3%	0.6%

These are respondents’ residence patterns one year before their survey response, pooled across the five-year window. They are not a net migration count for 2025. A person can move to a different house within the same city or county; moves within the same county should not automatically be interpreted as new arrivals to the city.

Health insurance, internet access and veterans

4.3% of Appleton residents (±0.6 percentage points) had no health insurance coverage when surveyed, compared with 5.2% in Wisconsin and 8.4% nationally. 94.2% of households subscribe to broadband of any type, including cellular data plans. A subscription is not the same as available service: the FCC National Broadband Map shows providers at a specific address.

City, state and U.S. shares · ACS 2020–2024
Measure	Appleton	Wisconsin	U.S.	Compared with Wisconsin
People without health insurance Civilian noninstitutionalized population	4.3% ±0.6 pp	5.2%	8.4%	Lower
Households with a broadband subscription Households	94.2% ±0.3 pp	90.3%	91.0%	Higher
Veterans Civilian population age 18 and older	6.1% ±0.6 pp	6.2%	6.2%	Not statistically different

Reading and reusing the estimates

The Census table links above lead to the original detailed tables. Counts, source universes and uncertainty are retained in the source observation download for Appleton . Compare these figures with the same survey window; do not compare one city’s five-year estimate with another city’s annual estimate as though they measured the same period. For methods, see uncertainty and denominator calculations.

Read Appleton housing and cost context or return to the city profile.